Hola!
I'm Martina, an independent creative and digital strategist working across design, technology, research, and communication.
Across Europe and the Americas, I've worked with organizations in nonprofit, education, technology, and creative industries. My work sits between understanding people, making sense of ideas, and bringing them to life digitally.
Curiosity drives most of what I do, especially when a problem hasn't found its answer yet.
Got a project in mind? I’d love to hear from you. Send me an email and let’s explore what we could create together!
Services
Branding & Visual Identity
Defining brand logic, voice, messaging pillars, visual standards, logo concepts, and asset management.
Website Design & Development
Custom layout design, landing pages, CMS setup.
UX Strategy & Audits
Layout audits, information architecture, card sorting, user/donor journey mapping, and conversion optimization.
Marketing Strategy & Campaign Logic
Full-funnel campaign planning, quarterly execution, audience intelligence, and demographic data analysis.
Distribution & Email Marketing
Multi-channel promotion, automated email workflows, audience segmentation, and paid media creative.
Ongoing Care & Technical Support
Site speed optimization, CMS updates, priority bug fixes, and continuous content maintenance.
Digital Business Management & Automation
Centralizing marketing operations, managing third-party tools (Zapier, CMS, email software), vendor/contractor alignment, and performance tracking dashboards.
Social Media Content & Strategy
Monthly content calendars, platform strategy, asset production, caption copywriting, hashtag strategy, and scheduling.